Campaigns

With decades of experience dealing with local and international brands, artists and creatives I’ve been fortunate to work on some fantastic projects. I enjoy working with emerging talent locally. From a more corporate angle my specialty is working with clients that looking to reposition or reimagine their image with localised content.

What I Can Do

Creative Direction

Production

Photography

Styling

Cub Sport

Cub Sport cover shoot for NME Magazine Australia Issue 8 (July 2020)

What I Did

Styling

Labels: Marni, Études, You Must Create

Shoot Credits

Shot & directed by James Caswell

Make Up by Ginelle Dale

First Beige

Press shots for up-and-coming Brisbane band First Beige.

What I Did

Styling

Labels: Marni, Études, You Must Create

Shoot Credits

Shot & directed by James Caswell

Camper

The goal for this campaign was to create fresh imagery based around the seasonal styles that Camper had launched in Australia. By using local creatives the goal was to further enhance connection to the local scene, broadening the scope for the brand within Australia.

What I Did

Brand Proposal

Campaign Direction

Shoot Credits

Photography by Georgia Wells

Floral styling by Alyssa Selin

Soulland

This campaign was created for Danish fashion label Soulland for their Spring/Summer season.

We proposed shooting a summer season look book that would highlight unique environments of the Australian coast. Location was scouted and selected as Rainbow Beach in QLD.