As a celebration CONTRA’s 3rd anniversary we devised a collection that was dedicated to the happy-go-lucky nature of the store. The product created features artwork reflecting this mentality, with bright pops of colour and a theme of happiness.

To compliment this I shot and directed a photography campaign that highlighted some of the closest friends of the store. This included local artists, photographers and artisans.

Finally the entire release centred around a birthday party held in-store which brought together close customers and industry friends for an evening of celebration.

What I Did

Creative Direction

Graphic Design

Photography

Event Production